Prevent Coalition has partnered with cannabis retailers, prevention coalitions in the southwest region and numerous community organizations to develop a point of purchase campaign called Secure Your Cannabis. The committee guiding this project has developed reminder cards to distribute to all customers who purchase cannabis at select Southwest Washington retailers encouraging customers to secure their products and talk with youth about substances.
Prevent Coalition is did a pilot launch of the point of purchase campaign at High End Market Place on 4/20, a date often associated with cannabis use. During the launch, coordinator Christopher Belisle gathered feedback from customers, which will be used to finalize the designs and officially launching the cards at multiple locations across Clark, Klickitat and Skamania counties.
With guidance from its multiple partners, Prevent developed a shared website that outlines the campaign, offers tools for talking to youth about cannabis, describes cannabis laws in Washington and provides materials other organizations can download to implement point of purchase projects in their own communities.
“We are incredibly grateful to our amazing community partners and retailers for making this idea come to life,” says Christopher Belisle, Prevent Coalition Coordinator. “Although recent data show that most parents talk to their youth about not using cannabis, we would like the number of conversations between youth and trusted adults to increase.”
Great job Christopher for taking the lead on this project and engaging so many community partners with this important campaign. Also many thanks to Melissa in Communications for designing the cards and her creative expertise!